ACwO, a consumer technology brand specializing in listening and wearable devices, has announced the launch of FwIT Play, a 1.75-inch smartwatch “created and designed for women.”

Currently retailing at a starting price of ₹3,499, the ACwO FwIT Play, which has built-in SOS feature and compass, is available on acwo.com, ONDC, Tata CLiQ, Snapdeal and other leading e-commerce platforms.

“Although the average Indian woman’s wrist size ranges between 14cm and 16cm, most smartwatches do not take this into account, along with design and aesthetics, leaving women with very limited choices,” ACwO said in a statement.

“FwIT Play is India’s first luxury smartwatch for women. For us, it’s more than just technology; it is a celebration of femininity. FwIT Play is packed with features to help women take control of their lives, including a discreet SOS function that can provide crucial help in times of need,” said an ACwO spokesperson.